Dive into the archives.
- Learn How To Detach
Spring is here, and we can finally look forward to the weather warming up a bit. Speaking of which–if you haven’t done so already–it’s time to warm up to your customers, too. Detach from your masterpiece a moment (this is the hard part) and allow yourself to see what they see, feel what they feel […]
- Pitching Mom: Make It About Her
In my introductory post I talked about Grandma. Today I want to talk about Mom, and why it’s important that she understands what you’re building.
If you’re like most engineers (ok, I’m not being scientific here–definitely at least me, but it could apply to you too so pay attention), you spend your entire life in quiet […]
- Did you forget something?
Go ahead, blame Kevin Costner. No, not because Fields of Dreams was such a kitschy movie, but because it instilled upon us engineers what I hereby dub Afterthought Myth #1: If you build it, they will come.
It’s easy to imagine that if you build the shiniest gizmo using the hippest tools and the […]
